WE SEE THINGS DIFFERENTLY, FUSING AGE-OLD WISDOM WITH NEW AGE TECHNIQUES TO MAKE YOUR BUSINESS STAND OUT.
DIGITAL MARKETING
Challenges: Increasing the perceived value of a product, Market Analysis and Choosing Target Markets, Working with Customers, Developing Strategy and Principles of Competition, Company Assortment Management, Performance Analysis.
Marketing it is one of the oldest activities of mankind and nevertheless is considered as the youngest business discipline.
Digital Marketing in the name of our approach suggests that all our actions on the Internet are based on the most in-depth knowledge and understanding of your business.
DIGITAL BUSINESS & MARKETING
In an ever-evolving digital landscape, it’s hard to keep track of things. As digital natives, we can help navigate your business through with our expertly crafted strategies. We will help you develop engaging interactions, build great experiences and leverage customer relationships to grow and expand your business across all digital platforms; through brand building, In-depth analysis, ground-breaking innovation and strategies. Through actionable, measurable and on point strategies, we will not just show you the roadmap; we will take your brand to its rightful place.
E-COMMERCE STRATEGY
Exceptional customer experiences can only be achieved with innovative value-driven strategies that are in line with your business objectives and goals. Only when business perspective, technical aspects, synergies with your user-expectations will new visitors turn into lifelong loyal customers.
We can help you grow and optimise your e-commerce strategy that will suit the needs of your ever-changing customer!
SOCIAL MEDIA
With our passion for digital marketing and a data-driven approach to any business strategy, We create and execute innovative social media strategies for maximum social conversions and impact.
We will help you grow honest, meaningful conversations on social media that will engage and build sustained long-term relationships with the right audience.
WEB & MOBILE
We believe in meticulous planning and extensive research before starting anything because this is who we are. We dedicate a tremendous amount of time researching the needs of your customers and your business goals.
We distil this knowledge into actionable, measurable business objectives and targets. This deep insight of your business becomes the beacon that guides every action that we take throughout the site; navigation, architecture, user interface and content, to build your business an ultimate online platform that engages and converts your targeted customer base like never before!
USER EXPERIENCE
With a data-driven, user-centric, scientific system; Our in-house User Experience department supports the existing robust web design interface throughout the whole developmental process.
Our services include usability testing, responsive navigation, user research and interactive design elements and Ultimately an expert UX evaluation for your platform so that it reaches its true potential.
DIGITAL CREATIVE SERVICES
Our services include unique, captivating designs for all platforms. We draw inspiration from mother nature, the vision of our design follows the perfect fusion of aesthetics and functionality. We will be with you from concept to wireframe to the product, and we will craft intuitive, engaging experiences that will stay true to the essence of your brand identity.
USER EXPERIENCE & UI DESIGN
We believe in meticulous planning and extensive research before starting anything because this is who we are. We dedicate a tremendous amount of time researching the needs of your customers and your business goals.
We distil this knowledge into actionable, measurable business objectives and targets. This deep insight of your business becomes the beacon that guides every action that we take throughout the site; navigation, architecture, user interface and content, to build your business an ultimate online platform that engages and converts your targeted customer base like never before!
MOBILE SITE & APP DESIGN
Now that the majority of internet visitors are coming from mobile devices, it is paramount that your business has a strong mobile presence. However, design expectations and needs for mobile devices is entirely different from desktop. Mobile users expect their experiences to be a lot faster than desktop even though mobile networks are much slower. We offer a full range of services on the mobile platform, optimised corporate sites to exciting games and fun apps. We will help you to stand out from the crowd by providing an exceptional user experience on any given devices.
USER RESEARCH
Without truly understanding the users it is impossible to create a great user experience.
We believe in focus group research, in-depth interviews, task and workflow analysis and techniques such as card sorting and surveys, ethnography, we find the motivations, needs and the emotional connections that drive your customers. Our detailed behavioural research on the user demographic helps us craft a full spectrum user experience blueprint that shapes and redefines our design. This user-centric research guides our future ideas and innovations.
EXPERT REVIEWS
Your website looks fantastic! However, is it converting your business objectives? Does your site have a high bounce rate? After our multidisciplinary in-house team of UX experts reviews your website; you will find out what’s wrong and what’s working. We offer a comprehensive guide on how to fix your site, and that will give you an immediate solution, Such as; better content, improving the navigation or enhancing task flows. We perform a heuristic level analysis to provide you with a quick fix, improved performance, also long-term roadmaps for the better user experience.
USABILITY TEST
Do you want to see how your customers use your site? Our in-house experts show you how your users interact with your site in real-time and show you what works and what’s wrong. What sets us apart from the rest is we are rigorous with our testing methodology, we test different locations, cultures to offer complete solutions and long-term strategies in order to improve the performance and objective of your website.
WEBSITES
We will provide you with our full technical expertise and creativity to ensure your online presence matches up to the international standard. Of course under the hood, we will also make sure to take care of the details like; browser compatibility, SEO optimised coding, fast loading time, responsiveness and more. We provide end-to-end functionalities and development solutions to meet your expectations, business goals and objectives.
PLATFORM & CONTENT MANAGEMENT SYSTEM
With our full range of services, enterprises can collect, manage, distribute and publish any forms of content. With our specialised content management solutions, we can cater to your specific requirements and optimise the information to be leveraged for quality insights for new revenue streams. Form small to your most important needs; we offer a host of content management solutions. With our significant expertise in systems like; Microsoft Sharepoint, Joomla, Interwoven, Drupal, Adobe CQ5, Umbraco, means we can take care of many scales and functions. COMPLETO being our recent partner, we can now take advantage of the stellar iAPPS for full digital engagement and e-commerce on a unified singular Platform.
MOBILE & TABLET APPS
Our in-house team develops the most responsive, scalable and feature-packed mobile applications; all our solutions are backed by a comprehensive understanding of the mobile landscape. At any development stage, you can receive our guidance on any platforms, like; iOs, Android, Windows among many others. With our team of specialists hold technical expertise and extensive experience in cutting-edge mobile technologies like; data capture, NFC, real-time notifications, cross-platform data synchronisation, location awareness and more that will keep you ahead of your business competition.
SEARCH ENGINE OPTIMIZATION
It is challenging to get a good SERP (Search Engine Results Page) Ranking when billions of pages are competing for your customer’s attention. Don’t be afraid; our SEO gurus specialise at e-commerce keyword research, onpage and offpage search engine optimisations, with the right content your site will rise in rankings and the flood of organic traffic will soon follow!
PAID SEARCH MARKETING
Spend money to make money is the name of this game. We are here to help you win!
With us you get the best ROI possible, through; ground-breaking targeting strategies, data-driven scientific approach to paid search marketing, innovative landing pages with high converting sales funnels to achieve the best Return On Investment.
SOCIAL MEDIA MARKETING
Social media is where people spend most of their time online. Billions are active daily through; Facebook, Twitter, Instagram, YouTube and many more. We are here to help you tap into this incredible potential of social media marketing in order to reach the right audience at the right time. Our social media advertising team will use the right strategy to engage and convert your target audience to achieve your business goal.
DISPLAY & NETWORK ADVERTISING
Display advertising might be the most underrated advertising medium in online marketing space. It is all about relevance and connecting with the right customer at the right time. With our help, you can leverage this highly targetable, measurable medium throughout all the stages of the sales process. You can create awareness for your business that will also lead to conversions. Display advertising has matured from a simple banner ad to ever-expanding features like; video banners, animated banners, interactive gamified banners and much more.
We use our expertise to mould your brand story into the ad campaign to drive engagement to the right customer to maximise the effectiveness of the ad.
WEB ANALYTICS
Analytics shed light on the inner workings of your website and highlight bottlenecks that are limiting your sales performance or conversion rates. However, with the right help analytics can help you do much more than that. We can help you translate the metrics to offer new insights into your customer behaviour patterns, along with actionable strategies to analyse and execute to improve your business target performance.
SOCIAL MEDIA ANALYTICS
Is your social media presence having an impact on your brand? What are all these engagements, conversations are all about? Where is all your social media efforts leading to?
With our expert guidance, you can now gauge and optimise the social media presence of your business. With our predictive insights and actionable data, you will be able to create new strategies and drive the growth of your business.
We will also be able to help you discover new trends, opportunities to help you build a stronger brand.
CAMPAIGN MEASUREMENT & OPTIMIZATION
In many ways ad campaign is like a growing plant, it has to be watched, nurtured to taste its fruit.
We can help you grow your campaign; our campaign measurement services helps you to measure the effectiveness of your campaign objectives such as CTR (click-through rates), impressions and most importantly conversions. We also help you target, test and optimise along with other factors that influence and maximise your campaign impact.
BRANDING
Branding – is a visual image of your business. Both the style of clothing for a person and the corporate identity for a company is one of the ways to indirectly convey information about yourself to potential customers and partners. Not always what you think is embedded in your style, will be uniquely read by others.
You would like the firm documentation to cause partners confidence in your reliability, but incorrect accents and unharmonious style can make your company funny and tasteless in their eyes.
The design of your brand name can catch your eye and instantly be remembered … as a ridiculous lurid picture. A branded packaging may result, instead of the desire to buy; cause a desire to photograph and post on meme sites.
You can try to trust your taste and avoid blunders of style. However, subtle nuances are not always available to the layman, the more biased (because you have already formed a positive image of your company in your head).
PROFESSIONAL LOGO
When you go out into the world, you take care of your appearance. When it comes to your business, you must also care that it looks the most presentable against the background of your competitors.
It can be simple or intricate, eccentric and shocking, but in any case, it should reflect the essence of your business and create the right image.
CORPORATE STYLE
The development and creation of the corporate style of the company is not just the selection of colours and fonts at the best price. This is the creation of a whole image, which allows the affiliation of anything to a particular brand. That will, on the one hand, stand out from competitors, on the other – will not only make your product, but also any information coming from you recognisable.
A brand name is placed on all papers and materials without exception – your partners will always find your document in a heap.
Branded packaging will highlight your product in a series of similar ones, and a loyal buyer will automatically reach for the familiar box.
The corporate style of clothes will give your employees a respectable and businesslike look.
BRAND BOOK
The development of the company’s brand book is a key task at the start-up and promotion of the business. The client, getting acquainted with the new trademark, first of all, appraises her corporate style.
Today the success of the company directly depends on the impression produced by its corporate identity. Depending on the nature of your professional activities and your wishes, the development of the brand book and corporate identity takes place according to an individual scheme and taking into account all the factors that promote brand promotion in the market.
RESTYLING
When the finalisation of the logo is required, it is correct to use the term restyling. It means a change in the visual appearance of external brand attributes. When restyling, the ideology of the brand does not change: the target audience remains the same, and the image of the company (emblem, style, packaging, info product, etc.) is adjusted to the current moods and needs of customers. The market is fleeting; it is important to keep up-to-date, be always stylish and fashionable, thus it is advantageous to stand out among your competitors.
REBRANDING
Rebranding is a radical change in the concept, ideology of the company’s business. If restyling updates only the external attributes of the company (logo, slogan, etc.), then rebranding affects the internal aspects of its activities: the target audience, the direction of work, positioning, the idea. This complicated process is entrusted to well-known image specialists who perform marketing audit of the company before the intervention and make serious adjustments to its work based on the results. After completion of internal transformations, correction (restyling) of the company’s external identifiers is carried out. In fact, restyling is an integral part of the rebranding.